LuLaRoe Story

I believe in you…

LuLaRoe is founded and owned by DeAnne and her husband Mark. They named the company after their first three grand-daughters, and have named many of their styles off of the names in their family.


Fun facts!
Fun facts!


I believe in you and you can do it are the basic principles guiding LuLaRoe today. The ethos of the company was borne out of DeAnne’s desire to share her experiences and to provide her family and others a foundation for personal success.

LuLaRoe exists to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing, and offering its consultants the independence to set their own pace and schedule. This creates the time to spend with those closest to them, the very thing DeAnne had once desired for herself!”

LuLaRoe Website